Spliced feed for Social Media |
| oEmbed: An Open Format for Embedding Media [ReadWriteWeb] Posted: 09 May 2008 01:29 PM CDT
"oEmbed is a format for allowing an embedded representation of a URL on third party sites. The simple API allows a website to display embedded content (such as photos or videos) when a user posts a link to that resource, without having to parse the resource directly," says the authors on the oEmbed web page. As an example http://flickr.com/services/oembed?url=http://flickr.com/photos/bees/2362225867/ returns:
<oembed> <version>1.0</version> <type>photo</type> <title>Bacon Lollys</title> <author_name>bees</author_name> <author_url>http://www.flickr.com/photos/bees/</author_url> <cache_age>3600</cache_age> <provider_name>Flickr</provider_name> <provider_url>http://www.flickr.com/</provider_url> <width>500</width> <height>375</height> <url> http://farm4.static.flickr.com/3040/2362225867_4a87ab8baf.jpg </url> </oembed> Early adopters of the oEmbed spec are Flickr, Viddler, Pownce, Qik, and Revision3. Viddler has created a form to test the web service, so you can see it in action. Essentially, oEmbed makes it easier to access photos and videos with a simple URL. Standardizing how things are embedded means that, for example, a social network could allow users to simply embed media from oEmbed enabled sites just by entering a URL to a photo or video -- and the "customer" site wouldn't need to deal with multiple APIs from each provider. |
| Yahoo Acquires Inquisitor, to Takeover Safari Users [Mashable!] Posted: 09 May 2008 01:13 PM CDT
Google has auto-complete options for its browser search, and Yahoo has Search Assist. And thanks to the acquisition of Inquisitor, Yahoo now has similar search features for Safari users as well. Amidst rumors that Yahoo may be on the short list of logical potential buyers of Blinkx, it’s Inquisitor that Yahoo has in fact added to the Yahoo family today. The amount of the acquisition has not been disclosed, but it’s clear that Yahoo is targeting the Mac community in order to continue to push its quality-driven search techniques.
Yahoo has generally been keen on providing refining search techniques in an integrated manner, across email, and through other plugins that work with blogging platforms like Wordpress. So it’s no surprise that Yahoo has turned to Inquisitor to appeal to Safari users. While there are no affiliate ad links in the current version of Inquisitor, I imagine that Yahoo could layer those back in, if need be, sometime in the future. © Kristen Nicole for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to --- Safari 3.1 Is Out |
| Roofarena: Bringing Million Dollar Homepage to Manhattan [ReadWriteWeb] Posted: 09 May 2008 12:50 PM CDT
One problem with Roofarena is that it requires too much user interaction to view ads. Google maps isn't built to see all of Manhattan at close range at once, so users have to scroll to see the ads, which seems like an unlikely expectation.
The bigger problem, though, is that this idea has been done to death. While each iteration, to our amazement, seems to have some moderate success -- especially given the extremely low barrier for entry -- they'll never equal the success that Alex Tew enjoyed for Million Dollar Homepage in 2005. The basic idea behind these sites is that advertising is sold on the premise that the method of advertising is so unique or wacky that it will garner mainstream press attention just for being sold -- and thus make the ads themselves worthwhile. We wondered in February just how many times this can work, and the answer is probably not very often anymore. Roofarena is a fun concept, and perhaps it is an interesting social commentary on the skyrocketing cost of New York real estate (though, probably it isn't), but the idea just doesn't have the pull anymore to really work. |
| Facebook for BlackBerry Drops The “Is” From Your Friend’s Status Updates [Mashable!] Posted: 09 May 2008 12:27 PM CDT
Fear no more. Yesterday, Blackberry and Facebook put their collective minds together to solve this problem, and now, six months later, you can view your friend's updates the way they intended them. To get the update, follow this link from your Blackberry. Hallelujah. © Adam Ostrow for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to --- TwitterBerry: The Convergence of Two Technology Addictions |
| What's the Future Like for a "Renaissance Man" in a Connected World? [Micro Persuasion] Posted: 09 May 2008 10:58 AM CDT  Anyone who knows me well would never characterize me as a Renaissance Man, which from here on in I will call a Polymath to keep this post gender-neutral. A Polymath is "a person with encyclopedic, broad, or varied knowledge or learning." It's an individual who knows a lot about a great many things. Leonardo Da Vinci and his famous notebooks, naturally, spring to mind. I may know a lot about the digital landscape, but I could never be a Polymath. I blame the Internet. Even though the web makes it easier than ever for an individual to stay reasonably informed about a great many subjects, my gut is that people go deep into their interests at the expense of being well rounded. The implications are significant for business and society overall. The web is deepening specialization and giving rise to experts that become highly successful in a given domain. This is a trend that Seth Godin champions in his great book The Dip. In addition, it's what Markus Buckingham recently talked about with Oprah as a ticket to success in one's career and life. (For more, check out the podcast on iTunes.) I have seen this vividly in my own life. I used to read three newspapers a day. I also never missed the local 11 o'clock news every night. I excelled at current events quizzes in school. No more. Since I started living in my feed reader, I became blissfully ignorant about the world, facing an ever-pressing need to stay current in my domain of expertise. Case in point: when three New York City cops accused of killing a man the night before his wedding were acquitted it made national news. However, I had no idea that there was even a trial going on. Worse, I hadn't heard about the crime itself, which took place back in 2006. So my question to all of you is - what is the future for the Polymath? Once this was a ticket to success. Now is it equally a way to fail in an increasingly specialized world? Do you know any Polymaths? They seem to be dwindling in number as we spend more time online. |
| Free Webinar on Social Technology Today [ReadWriteWeb] Posted: 09 May 2008 10:38 AM CDT
For anyone interested in social media's impact on business, Groundswell is a great read. If you want to learn more on this subject, then you may be interested in Forrester's free webinar on the topic today. The authors, Charlene Li and Josh Bernoff will be discussing the core ideas laid out in the book as well as "going through the frameworks and strategies needed to approach and thrive in the groundswell." On the agenda:
Going through the sign-up form, it's obvious that this seminar is aimed at business and not just the casual user, as the questions do pertain to your industry, job role, etc., but it definitely sounded too interesting to pass up. The webinar is today at 11 ET/8 PT and you can sign up here. Update: Watching now...interesting stuff here!
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| Pete Cashmore Asks Tim Ferriss How To Be More Efficient [Video] [Mashable!] Posted: 09 May 2008 10:29 AM CDT Managing Mashable is a stressful job, made even more challenging by Editor's like me who send too many emails and an aggressive event schedule that takes our brand all around the globe. So who better for Pete to turn to for advice than Tim Ferriss, author of the best-selling "The 4-Hour Workweek"? In the video, Ferriss offers Pete advice on how to deal with information overload, reminds him he can't please everyone (tell me about it Give it a watch and make next week more efficient than this one was! © Adam Ostrow for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to --- Win Lunch at YouTube for Helping Fight Illiteracy |
| Posted: 09 May 2008 10:03 AM CDT A new company called Jinni believes it can find videos that suit your taste by mining meta data beyond simple keywords. The company received $1 million in angel funding, according to Mashable. Netflix and Blockbuster have been grappling with this challenge for some time but have yet to overcome it to date. Movie and musical tastes vary greatly, and individuals can be fickle in liking some actors white not liking others. Also, many movies sound great by their premise, the trailers, or the actors or directors, but then are panned by critics and viewers. Solving this problem requires drilling down on the right data. Categories of mystery, sci-fi or romantic comedy are too general. I'm betting that other factors are far more indicative of an individuals preference. The intensity of the violence and profanity, pacing, appearance of nudity will say more about a movie than the genre. The shift is focusing on the right data, and it should also include more direct questions rather than making assumptions based on characteristics that may not be relevant. Netflix should ask why we rated a movie 1 star. Was it the plot, actor, script, or humor? This would result in a better recommendation engine than guesswork. |
| Posted: 09 May 2008 09:52 AM CDT It looks like the Open Social platform for sharing data between social networking sites is ready for lift-off. For users who opt in to the service, MySpace will enable sites including Twitter, Yahoo, Photobucket and eBay to pull profile and user information. While users will benefit from the convenience of having a single place to store and protect their data (as long as MySpace is steadfast), the underlying story is about advertising. Since so many folks are willing to give up demographic data (location, age, education, job title) on MySpace, advertisers on all partner site could target their advertising. As part of the opt-in process, MySpace should throw in a few market research questions that would help advertisers to provide the most relevant ads. This will generate higher CPMs and better click-through rates throughout the entire Open Social network. If Google supports Open Social in a big way (and connects it to its advertising platform), the shift could be swift and powerful. Via Vnunet. |
| Is Someone About to Acquire Blinkx? [Mashable!] Posted: 09 May 2008 09:01 AM CDT
Rumors have surfaced that Blinkx, the UK-based video search engine, is about to be acquired. According to Reuters, the rumors are significant enough to push shares of the company up as much as 50% today on the London Stock Exchange, though it appears they have since cooled. The usual suspects – Google, Yahoo, and News Corp – are all said to be interested. It seems like Yahoo would be Blinkx has scored a fairly impressive list of partners for which it powers online video search, including Ask.com, Real Networks, and National Geographic. The company went public last summer. © Adam Ostrow for Mashable! - The Social Networking Blog, 2008. | Permalink | One comment | Add to --- Ask.com Partners with Blinkx for Video Search |
| The Ultimate Twitter Revenue Model [ReadWriteWeb] Posted: 09 May 2008 09:00 AM CDT
Leveraging ContextEssentially, this would entail Twitter parsing over the Tweets of a given user, as well as the Tweets of the users he/she is following. Common keywords, themes, and phrases are then pulled from this data and associated with that user. As a result, highly-targeted ads can be displayed based on the user's network of content ("web design", for example). These simple text ads would look very similar to regular Tweets, but would be clearly marked as "Sponsored Content". Facebook employs a comparable strategy through their News Feed, although ads are based on demographic information as opposed to context. These Twitter ads would appear every 20 or so Tweets depending on the frequency chosen by the company. Integrating ads into the content stream is a delicate process. Caution must be exercised and full notification must be provided. One wrong step may prove costly. Nonetheless, if ad integration can be accomplished in a seamless, unobtrusive manner, it can be extremely effective. Ad SystemThe ads would be generated via a proprietary auction system developed by Twitter. Advertisers would bid on desired keywords and phrases, somewhat akin to Google AdWords. These specified terms, or bundles of terms, would ultimately be assigned to the highest bidder each month (as an example). The ads would run until the advertiser budget runs dry or the month ends. If the former is the case, excess inventory would be allocated to the second highest bidder. If no bidders are left, superfluous ad space can either be filled with Google ads, ads from partner networks, or house ads. Obviously, most of the ads would be tech-centric -- after all, Twitter has yet to break into the mainstream. Its user base is filled with bleeding-edge tech enthusiasts. Armed with this knowledge, advertisers can directly target tech innovators, influencers, and early adopters while Twitter is able to command premium ad dollars. Tiered ModelThis strategy paves the way for a two-tiered "freemium" model. Any users that choose not to view the ads could be charged a small, yearly fee that would create an additional revenue stream. Ad-free account could be combined with premium features and added functionality beyond the basic offering to give users more value. The combination of highly-targeted, contextual ads and a premium subscription should suit the needs of most users. Those who don't want to pay for the service don't have to. Those who don't want to view the ads don't have to either. At the end of the day, creating a flexible revenue model that doesn't cause a user backlash is the ultimate goal. If personalized, contextual ads appeal to the user, I have no doubt that users will not only accept this new model, but embrace it. |
| Quibblo Poll: What Are You Doing with Your Tax Refund [HOW TO GENERATE LEADS USING THE WEB] Posted: 09 May 2008 07:32 AM CDT Although I don't mind receiving the $1500 check, I think the government could do better things with this refund money. As an aside, Quibblo's embeddable polls are genius. SlideShare.net, which enables you to share slideshows and track where they are embedded is very cool. They just raised $3M yesterday. Quibblo's polls offers the same kind of viral marketing tracking capabilities, but it's for viral polls, which is a lot smarter. We're talking Viral squared, I think is the right math. I've expected great things from my friends at Quibblo. Now, I'm super impressed. Take the quiz above. If you're an internet marketing techie, I think you'll be impressed too. |
| Google Web Security for Enterprise Puts IT in Control [ReadWriteWeb] Posted: 09 May 2008 07:00 AM CDT
What It DoesGoogle Web Security for Enterprise provides three main areas of protection: 1) web virus and spyware protection, 2) web filtering and content control, and 3) protection for roaming and remote users. Services such as these aren't anything new to I.T. administrators, but they often come in the form of expensive software suites, hardware appliances, or, more often, a combination of both. With the Google Web Security product, the goal is to provide enterprises with the same type of security and protection that they are used to, but all under the Google brand.
How It ComparesThe advantage of using a service such as this over a hardware firewall solution for example, is that with the firewall the protections offered to remote workers would only be activated when an employee is connected to the company network via VPN. With the Google Web Security for Enterprise service, which can't be disabled by the end user, workers would always be protected. However, when comparing the Google offering to some other enterprise level software products, like Symantec's Endpoint Protection suite for example, the Google product comes up short in a few areas. Although this particular Symantec product doesn't offer web content filtering, it does provide certain fine-grained application and device controls. These are tools which let I.T. admins lock down endpoints to prevent data leakage by controlling access to specific processes, files, and folders by users and other applications as well as by controlling what peripherals can be connected to a machine. The Google product does not address these concerns which are still very much a factor in larger organizations or those that deal with sensitive data, so I.T. administrators would still have to utilize other software suites in addition to the Web Security for Enterprise product to provide complete endpoint protection. Web Security-as-a-ServiceThat being said, this new service is definitely moving Google closer to being a true competitor in the realm of enterprise security, as they already offer email security and compliance tools. Plus, the convenience of having all the services available in the cloud makes this a compelling offering if the price, yet to be announced, is right. |
| How I Roll: The Ten Day Rule And Other Consultingology [/Message] Posted: 09 May 2008 06:39 AM CDT I thought I would clarify some work-related questions that come up consistently in my consulting work. Ten Day Rule -- I base my consulting algebra around the central notion that I will be working ten days each month on client work, with the other working days being dedicated to research, networking, travel, and goofing off. As a result, my per day rates may look higher than someone who assumes they would be working 22 days per month. On the other hand, the reason that most clients want my participation in their projects is due, in no small part, to the way I spend those other ten or so days per month. I am investing that other time in remaining at the top of my game. Just as professional athletes need to work long hours to remain in condition before they walk on the field, the same is true of someone applying their expertise to business. Advisory Capital -- Often I have a long-term relationship with a client where my full-day rate (see Ten Day Rule, above) is discounted based on the attractiveness, length and level of effort involved in a project, and in some cases, based on a stock grant of some form or another. Note: I am actively working to move toward a situation where all of my work is linked to equity, and I am picking through opportunities in large part based on my assessment of the likely value of such equity.
Work products -- Unless otherwise agreed to, my ideas and insights are my own. In general, I will not agree to signing over ownership of ideas that I may have been developing for decades in exchange for a day's consulting, two Starbucks, and a catered pastrami sandwich (hold the pickle). Brilliant ideas have a value that exceeds the value of nearly any short term agreement. This is one of the reasons that I look for longer term strategic engagements where equity is involved, since then all parties share common cause. Work tracking -- I track work at an hourly basis when appropriate, and will provide these records in my invoices. Occasional phone calls, coordinating meetings, and socializing is not really work, but at the same time, trying to move a bunch of consulting into the cocktail hour does not make it unbillable. If you pull out a powerpoint or give me a demo, that's consulting, not telling jokes. Likewise, making introductions, interviewing prospective employees, or reviewing documents is work, even if I am doing it over a ribeye steak with a nice Malbec, or on the deck of a boat in San Francisco Bay. Travel
This is less a blog post than a page in a folio about working with The /Messengers, but those interested in acting as independent consultants might take heed to the philosophy underlying this. PS I will be speaking next week at Going Solo on these and related issues. Get there if you can. |
| Thanks to Our Sponsors [Mashable!] Posted: 09 May 2008 06:22 AM CDT
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CPM-based advertising is available through our partner, Federated Media, so contact us for information. Interested in our new ad offering? We have brand new 125×125 ads on our right hand sidebar! Email advertising@mashable.com now for more information. May special: we have BRAND NEW low advertising rates that are not published anywhere! Inquire now to find out more!For any of these opportunities, contact us directly competitive rates and a feature on our weekly “sponsor thanks” page. © Tamar Weinberg for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to --- YouTube to Sponsor Official Democratic Debate |
| Jinni Get $1M to Magically Netflix it up with Online Video [Mashable!] Posted: 09 May 2008 04:26 AM CDT
Part of what makes Netflix good in this regard is that they’ve put a $1 million bounty on anyone who can significantly improve their reccomendation engine. The challenge has been ongoing for quite a while, and there have been some who’ve won fractions of the prize, but to the best of my knowlege, no one has won the full grand prize. All that isn’t particularly germain to the story here, but it is an ironic coincidence that this particular stealth startup seems to be attempting to do for online video and oldteevee what Netflix did for DVD rentals. Even more coincidentally, the amount of the initial investment to this startup is the same amount as total amount in the Netflix Prize pool. The company is called Jinni, and little is known about them, aside from the teaser on their website: On Friday night, a girl in a ponytail and sweatpants stops by her local DVD rental store. "I'm tired and my boyfriend is grumpy. He likes car races and hates Renee Zellweger. I like snappy dialogue and the soundtrack to Run Lola Run. What should we see?" The store manager, a third-year film student, strokes his goatee thoughtfully and goes to the shelves. Online and in video-on-demand (VOD) interfaces, viewers lack meaningful information for selecting new entertainment. Without reliable tools to navigate thousands of films and TV shows, overwhelmed viewers watch less and opt for "safe" mass hits – the paradox of choice. What if an algorithm could translate viewers' moods and tastes, even better than the film student with the thoughtful goatee? The prize money $1 million investment comes from Start-up Factory, an angel round investor. © Mark 'Rizzn' Hopkins for Mashable! - The Social Networking Blog, 2008. | Permalink | 3 comments | Add to --- Netflix Hack for DRM-Free Movie Downloads |
| A Giant Realm Requires Giant Funding [Mashable!] Posted: 09 May 2008 04:00 AM CDT
We’ve just received word that apparently, $3.5 million wasn’t enough, and they’ve just danced their way into another $2 million, apparently rolled into the original Series A funding round. The money comes this time from SoftBank Capital, with the previous bits of cash coming from William Morris Agency, Comcast Interactive Capital and Edison Venture Fund. As part of the funding round, a Ziff-Davis and IDG veteran will be joining the board of directors. Michael Perlis, also a partner at SoftBank, will bring his managerial expertise to bear on the company, as he was former CEO at Ziff-Davis Publishing, CEO of IDG, and publisher of the mens’ mag GQ. © Mark 'Rizzn' Hopkins for Mashable! - The Social Networking Blog, 2008. | Permalink | One comment | Add to --- Geek Entertainment Purveyor Giant Realm Raises $3.5M |
| Who Woulda Thunk It: Google Still Wants Deal With Yahoo [Mashable!] Posted: 09 May 2008 03:38 AM CDT
Unsurprisingly, although the elephant from Redmond is out of the room , Google would still like to nab that advertising deal with Yahoo. According to BBC, comments that Google co-founder Sergey Brin and chief exec Eric Schmidt made before Google’s annual general meeting on Thursday make this quite clear. “We have been talking to Yahoo and we are very excited to be working with them. We share a lot of values with them,” said Brin. Schmidt pointed out that the two week trial with Yahoo had been a success, saying that it’s a “good basis to talk to Yahoo some more” Now, imagine that the Microsoft thing had never happened: what were the chances of Yahoo embracing an ad deal with Google just out of the blue? You guessed it right, none. Bloggers and analysts, including me, struggled to find metaphors to describe Yahoo’s possible deal with Google, but they pretty much all agreed that it’s an intentional step backwards for Yahoo aimed solely to thwart Microsoft’s offer. Yahoo cannot, however, merely shrug off the deal now, otherwise it would be too obvious that they weren’t serious about it, and next time (if there is a next time) Microsoft might not take the bait. Switching to a small scale deal that focuses on one tiny part of Yahoo’s business is a likely exit from this conundrum; in any case, it’ll be interesting to see how Yahoo will wiggle out of this one. © Stan Schroeder for Mashable! - The Social Networking Blog, 2008. | Permalink | 3 comments | Add to --- Women Write Blogs Too? |
| Mashable Readers: Save 11% off on Tech Cocktail [Mashable!] Posted: 09 May 2008 03:31 AM CDT
The first TECH cocktail CONFERENCE will convene on Thursday, May 29, 2008 in Chicago, Illinois, from 8am until 5pm (at Loyola University’s Kasbeer Hall on the Water Tower campus). The CONFERENCE focuses on taking a “no nonsense” approach to running a successful business leveraging technology and the Web. Experienced top-notch speakers include Mike Domek of TicketsNow, Dick Costolo former CEO of Feedburner acquired by Google in 2007, Jason Fried of 37signals, Adrian Holovaty of ChicagoCrime.org, and many more. Register now and save 11% by using Mashable as a discount code. © Tamar Weinberg for Mashable! - The Social Networking Blog, 2008. | Permalink | One comment | Add to --- Announcing TECH Cocktail Event Series |
| Save 10% on Interplay: The Business of Games on the Social Web [Mashable!] Posted: 09 May 2008 02:58 AM CDT
InterPlay is the first conference focused on the convergence of games and the social web. From the rise of social network platforms on Facebook, MySpace and others, to the proliferation of virtual worlds like Second Life, some of the hottest new games (and game companies) are building their success on the backs of social platforms. Come hear from the most successful figures in the industry and learn more what it takes to succeed in the newest gold rush to hit the gaming space, at the Kabuki Hotel in San Francisco on May 22nd. Register now for 10% off. © Tamar Weinberg for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to --- Can WidSets Compete with Yahoo and AOL Mobile? |
| Women 2.0 “Beyond the Spark” is Tomorrow, May 10th: Get a Discount! [Mashable!] Posted: 09 May 2008 02:53 AM CDT
The Stanford Women in Business and Women 2.0 Conference empowers five women-led startups and has them compete live for cash, exclusive professional advice, and more. Fifty percent of the program encourages interaction, roundtable discussions, pitching, and voting for the next big idea. This is a conference where everyone thrives by sharing what they know, and brings together thought leaders and emerging stars to collectively discuss the principles of entrepreneurship and technology. You can read more about it online at: www.women2.org or www.women2SWIB.wikispaces.com The event will be held at Stanford University in Palo Alto, Calif. The specific location is The Stanford Grill at the Stanford Golf Course, 198 Junipero Serra Blvd, Stanford, CA 94305. Register today before the event starts tomorrow! Use the code “w2mashable” on the registration page to get 30% off. © Tamar Weinberg for Mashable! - The Social Networking Blog, 2008. | Permalink | No comment | Add to |
Inquisitor is a browser plug-in that offers search assistance features for a faster way in which to dig down into search results. Yahoo chose 
del.icio.us
digg
Technorati
BlogPulse
Google
I've been an avid user of 
You've probably heard people talking about the new "it" book: "
), and divulges a few details about what we can expect next from the Ferriss media empire, including a new TV pilot.
the most logical fit, as Blinkx's search technology would be a nice compliment to the 
The perennial debate surrounding 
As an aside, 
Yesterday Google announced a new product aimed specifically at Google Apps' enterprise customers. The service, powered by Google acquisition 
Controlling Web Access for End Users
